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Dilenschneider, Robert L.

The AMA handbook of public relations / Handbook of public relations Public relations Robert L. Dilenschneider ; foreword by Maria Bartiromo. - New York, NY : AMACOM, American Management Association, c2010. - xiii, 239 p. ; 26 cm.

Includes bibliographical references and index.

Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.

ISBN: 9780814415252 (hc) 0814415253

LCCN: 2009037755

Nat. Bib. No.: GBA9A8841 bnb

Nat. Bib. Agency Control No.: 015415260 Uk

Subjects--Topical Terms:
Public relations.
Public relations--United States.

LC Class. No.: HD59 / .D558 2010