000			03082cam a2200385 i 4500
999			_c31867 _d31867
001			22874133
003			PAC University
005			20240301160227.0
008			221121s2023 enka b 001 0 eng
010			_a 2022055450
020			_a9781398609440 _q(hardback)
020			_a9781398609419 _q(paperback)
020			_z9781398609426 _q(ebook)
040			_aDLC _beng _erda _cPAC University _dPAC University
042			_apcc
050	0	0	_aHD49.3 _b.C65 2023
082	0	0	_a658.4/5 _223/eng/20221121
100	1		_aColeman, Amanda, _eauthor.
245	1	0	_aCrisis communication strategies : _bprepare, respond and recover effectively in unpredictable and urgent situations / _cAmanda Coleman.
250			_aSecond Edition.
264		1	_aLondon : _aNew York, NY : _bKogan Page Inc, _c2023.
300			_axvi. 230 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Crisis communication strategies, 2020.
504			_aIncludes bibliographical references and index.
520			_a"Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to these high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis, and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience"-- _cProvided by publisher.
650		0	_aCommunication in crisis management.
650		0	_aCrisis management.
776	0	8	_iOnline version: _aColeman, Amanda. _tCrisis communication strategies _b2. _dNew York, NY : Kogan Page Inc, 2023 _z9781398609426 _w(DLC) 2022055451
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHD49.3 _i.C65 2023