000			01256cam a2200241 i 4500
999			_c30350 _d30350
001			19275655
003			PACU
005			20190826083853.0
008			160915s2017 enk 000 0 eng
020			_a9780415719216 (hardback)
020			_z9781315867526 (ebook)
040			_aPACU _beng _cPACU _dPACU
050	0	0	_aHG 173 _b.B68 2017
100	1		_aBourne, Clea.
245	1	0	_aTrust, power and public relations in financial markets / _cClea Bourne.
260			_aLondon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group _c2017.
300			_a1 online resource
505	0		_aPR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
650		0	_aFinance.
650		0	_aPublic relations. _9498
650		0	_aTrust.
942			_2lcc _cEBK