000			04282cam a2200385 i 4500
999			_c30288 _d30288
001			20363122
003			PACU
005			20190823143338.0
006			m |o d |
007			cr_|||||||||||
008			180220s2018 nju o 001 0 eng
020			_a9781119462194 (pdf)
020			_a9781119462200 (epub)
020			_z9781119462224 (hardback)
040			_aPACU _beng _cPACU _dPACU
050	0	0	_aHD 58.8
100	1		_aGreen, Jason, _d1963- _eauthor.
245	1	0	_aOptimizing growth : _bpredictive and profitable strategies to understand demand and outsmart your competitors / _cJason Green, Mark Henneman, Dimitar Antov.
260			_aHoboken : _bWiley, _c2018.
300			_a1 online resource.
500			_aIncludes index.
520			_a"Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed  in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.   "-- _cProvided by publisher.
520			_a"This book is a handbook for how to succeed in the age of big data. Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from "survive" to "thrive.""-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aOrganizational change. _9132
650		0	_aCreative ability in business. _9657
650		0	_aInformation technology _xEconomic aspects.
650		7	_aBUSINESS & ECONOMICS / Finance. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Development / Economic Development. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Economics / General. _2bisacsh
700	1		_aHenneman, Mark, _d1961- _eauthor.
700	1		_aAntov, Dimitar, _d1978- _eauthor.
776	0	8	_iPrint version: _aGreen, Jason, 1963- author. _tOptimizing growth _dHoboken : Wiley, 2018 _z9781119462224 _w(DLC) 2017058594
942			_2lcc _cEBK