000			01804cam a2200289 c 4500
999			_c30256 _d30256
001			20952573
003			PACU
005			20190830121253.0
008			190427s2018 gw b 000 0 eng d
020			_a3631766750
020			_a9783631766750
040			_aPACU _beng _cPACU _dPACU
050	0	0	_aHD 59 _b.P789 2018
245	0	0	_aPublic relations and advertising theories : _bconcepts and practices / _cB. Oǧuz Aydin, Emine Sa̜hin and Özlem Duǧan (eds.).
260			_aBerlin : _bPeter Lang, _c2018.
300			_a1 online resource
504			_aIncludes bibliographical references.
520	8		_aThe main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors aim to present a new perspective for public relations and advertising research, claiming that it is worth looking at what theories are used in public relations and advertising space. 0This book provides an overview of key studies and contributions to the theories, as well as explores how the theoretical concepts can be applied in public relations. 0The practical solutions set out in this book focus on various public and private sectors. The studies analysed and the applications proposed are particularly valuable in terms of how public relations and advertising theories respond in practice. For this reason, this book will be an important work both for academics and practitioners working in the field of public relations and advertising.
650		0	_aPublic relations. _9498
650		0	_aComparative advertising.
650		7	_aComparative advertising. _2fast _0(OCoLC)fst01430116
650		7	_aPublic relations. _2fast _0(OCoLC)fst01082892 _9498
700	1		_aAydin, B. Oǧuz.
700	1		_aŞahin, Emine.
700	1		_aDuǧan, Özlem.
942			_2lcc _cEBK