000			01245cam a2200301 a 4500
999			_c30251 _d30251
001			17034670
003			PACU
005			20190827150200.0
008			111104s2012 nyu b 001 0 eng
010			_a 2011045923
020			_a9781604977899
040			_aPACU _cPACU _dPACU _bEng
042			_apcc
050	0	0	_aHD59.3 _b.M55 2012
100	1		_aMiller, Barbara Manning.
245	1	0	_aMarketplace advocacy campaigns : _bgenerating public support for business and industry / _cBarbara M. Miller.
260			_aAmherst, New York : _bCambria Press, _c2012.
300			_a1 online resource
504			_aIncludes bibliographical references (pages 141-159) and index.
505	0		_aIntroduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.
650		0	_aAdvocacy advertising.
650		0	_aBusiness _xPublic opinion.
650		0	_aIndustrial promotion. _93861
650		0	_aPublic relations. _9498
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cEBK