000			01519cam a2200253 a 4500
999			_c30229 _d30229
001			14981333
003			PACU
005			20190823165050.0
008			070827s2007 at b 001 0 eng d
020			_a9781741752175 (pbk.)
040			_aPACU _beng _cPACU _dPACU
050	0	0	_aHM263 _b.B82 2007
100	1		_aBurton, Bob, _d1959-
245	1	0	_aInside spin : _bthe dark underbelly of the PR industry / _cBob Burton.
260			_aCrows Nest, N.S.W. : _bAllen & Unwin, _c2007.
300			_a1 online resource
504			_aIncludes bibliographical references (p. 267-299) and index.
520			_aCorporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
650		0	_aPublic relations. _9498
650		0	_aPublic relations _zAustralia.
650		0	_aMass media _xInfluence.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0801/2007408461.html
942			_2lcc _cEBK