000 nam a22 7a 4500
999 _c29799
_d29799
003 PACU
005 20180411164947.0
008 180406b xxu||||| |||| 00| 0 eng d
040 _beng
_cPACU
050 _aPER HF 5415.1265
_b.H37 2016
245 _aBranding in the age of Social Media /
_cDouglas Holt
260 _aBoston, MA.
_bHarvard Business School Publishing Corporation
_cc.2016
300 _a116 p.;
_bill. :
_c27 cm.
490 _vVol. 94 No. 3
650 _aBranding
650 _aInternet marketing
_9707
650 _aSocial media
650 _aMarketing management
650 _aCustomer relations
650 _aCharisma-business
650 _aStrategic leadership - case study
650 _aStart-ups
650 _aStrategy and entrepreneurship
650 _aEntrepreneurship
_9554
650 _aOrganizational growth
650 _aInnovations
650 _aOrganizational culture
650 _aOrganizational learning
650 _aEmployment law
650 _aDigital technology
650 _aInformation systems
942 _2lcc
_cPER