000			02335cam a2200373 i 4500
999			_c29609 _d29609
001			18875582
003			PACU
005			20180111122232.0
008			151130s2017 nyua b 001 0 eng
020			_a9781138123045 (pbk. : alk. paper)
020			_a9781138123052 (hardback : alk. paper)
020			_z9781315649092 (ebook)
040			_aPACU _beng _cPACU
050	0	0	_aHM 1221 _b.S768 2017
100	1		_aSmith, Ronald D., _d1948- _eauthor.
245	1	0	_aBecoming a public relations writer : _bstrategic writing for emerging and established media / _cRonald D. Smith.
250			_aFifth Edition.
260			_aNew York : _bRoutledge, Taylor & Francis Group, _c2017.
300			_axviii, 458 pages : _billustrations ; _c23 cm
500			_aRevised edition of the author's Becoming a public relations writer, 2012.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- About the author -- Principles of effective writing -- Writing-- and what it means to you -- Effective writing -- Persuasive and ethical communication -- The writing process -- Public relations writing for journalistic media -- News and public relations -- Fact sheet and advisory -- News writing style -- Print news release -- Broadcast news release -- Transmedia news package for print, broadcast, online and social media -- News feature -- Advocacy and opinion -- Public relations writing for organizational media -- Newsletter, magazine and corporate report -- Website, blog and wiki -- Flier and brochure -- Direct mail and online appeals -- Public relations advertising -- Speechwriting -- Bibliography -- Glossary -- Index.
650		0	_aPublic relations. _9498
650		0	_aPublic relations _xAuthorship.
650		0	_aPublicity.
776	0	8	_iOnline version: _aSmith, Ronald D., 1948- author. _tBecoming a public relations writer _bFifth Edition. _dNew York : Routledge, 2016 _z9781315649092 _w(DLC) 2015047601
942			_2lcc _cBK _hHM 1221 _i.S768 _m2017