000 01648nam a22002777a 4500
001 18855933
005 20170120192320.0
008 170120b xxu||||| |||| 00| 0 eng d
010 _a 2015040364
020 _a9780134167848
020 _a0134167848 (alk. paper)
020 _a9780134153971 (alk. paper)
020 _a0134153979 (alk. paper)
040 _aPACU
_beng
_cPACU
050 0 0 _aHD30.28
_b.D3785 2017
100 1 _aDavid, Fred R.,
_eauthor.
245 1 0 _aStrategic management :
_ba competitive advantage approach /
_cFred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
250 _aSixteenth edition.
300 _axxvii, 393 pages ;
_c28 cm
504 _aIncludes bibliographical references and indexes.
505 0 _aPreface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.
650 0 _aStrategic planning.
_9111
650 0 _aStrategic planning
_vCase studies.
_91238
700 1 _aDavid, Forest R.,
_eauthor.
942 _2lcc
_cBK
_hHD30.28
_k.D3785
_m2017
999 _c28789
_d28789