| 000 | 00690nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c28424 _d28424 |
||
| 003 | PACU | ||
| 005 | 20211118120807.0 | ||
| 008 | 160610b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a97800071318389 | ||
| 040 |
_aPACU _beng _cPACU |
||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold. |
| 250 | _aFourteen edition. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c2013. |
||
| 300 |
_axxxix; 722 p. _bcol. ill _c28 cm |
||
| 650 | 0 |
_aAdvertising. _9818 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. |
|
| 942 |
_2lcc _cBK _hHF 5821 _i.B62 _m2013 |
||