000			01507nam a22003377a 4500
001			11623379
003			PACU
005			20160316195539.0
008
020			_a9780765642332
020			_a0765642336
020			_a9781138853607
020			_a1138853607
020			_z9781315718644
020			_a9780765642349 (pbk. : alk. paper)
020			_a0765642344 (pbk. : alk. paper)
024	8		_a40025181469
040			_cPACU
050	0	0	_aP91.3 _b.B69 2015
100	1		_aBoyle, Michael P., _d1975- _eauthor.
245	1	0	_aApplied communication research methods : _bgetting started as a researcher / _cMichael P. Boyle, Mike Schmierbach.
300			_axxiv, 423 pages ; _c26 cm
504			_aIncludes bibliographical references and index.
505	0		_aBasic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.
650		0	_aCommunication _xResearch.
650		0	_aCommunication _xMethodology.
650		7	_aCommunication _xMethodology. _2fast
650		7	_aCommunication _xResearch. _2fast
700	1		_aSchmierbach, Mike, _d1976- _eauthor.
942			_2lcc _cBK
999			_c28190 _d28190