000			04222cam a2200409 i 4500
999			_c28144 _d28144
001			17804630
005			20211118154650.0
008			130703t20142014nyua b 001 0 eng
020			_a9781433118654 (hbk. : alk. paper)
020			_a1433118653 (hbk. : alk. paper)
020			_a9781433118647 (pbk. : alk. paper)
020			_a1433118645 (pbk. : alk. paper)
020			_z9781433118647 (ebk.)
040			_aPACU _cPACU
050	0	0	_aRA 418 _b.S87 2014
100			_a.
245	0	0	_aStrategies for developing global health programs / _cedited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps.
260			_aNew York : _bPeter Lang Publishing, _c2014.
300			_aviii, 394 pages : _billustrations ; _c23 cm.
490	1		_aHealth communication, _x2153-1277 ; _vvol. 5
504			_aIncludes bibliographical references and index.
505	0		_aStrategies and principles for using mass and online/digital media in health communication campaigns / Charles K. Atkin & Ronald E. Rice -- Developing and testing mobile health applications to affect behavior change : lessons from the field / Andrew Isham, Bret R. Shaw, & Dave Gustafson -- A primer for using mobile apps and social media in healthcare / Carolyn Lauckner & Pamela Whitten -- Digital games : the secret of alternative health realities / Hua Wang & Arvind Singhal -- Entertainment education saves lives and improves health : key steps to developing effective programs / Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu -- Conversations about cancer (CAC) : a national and global strategy for impacting family and medical interactions / Wayne A. Beach, Kyle Gutzmer, David M. Dozier, Mary K. Buller & David B. Buller -- Narrative-based health communication interventions : using survivor stories to increase breast cancer knowledge and promote mammography / Tess Thompson & Matthew W. Kreuter -- Drama as a rhetorical health communication strategy / Anat Gesser-Edelsburg -- Identifying key individuals for the diffusion of health information and practices: a communication network method / Do Kyun Kim, James W. Dearing -- The positive deviance approach to designing and implementing health communication interventions / Arvind Singhal --
505	0		_aConveying the human implications of climate change : using theory and audience research to inform communication efforts by public health professionals / Melinda R. Weathers, Edward Maibach, & Matthew Nisbet -- Integrating the diffusion of innovations and social marketing for designing a HIV/AIDS prevention strategy among a hard-to-reach population / Do Kyun Kim -- Community participatory design of health communication interventions / Linda Neuhauser, Gary L. Kreps, & S. Leonard Syme -- Faith-based community health interventions : incorporating cultural ecology, the social ecological framework, and gender analysis / Kari Hartwig -- Designing logos for health campaigns : convergence of semiotics and the diffusion of innovations / Do Kyun Kim -- Strategic communication for health advocacy and social change / Gary L. Kreps -- Health activism as resistance : MOSOP as a site of culture-centered resistance in Niger delta region of Nigeria / Mohan J. Dutta -- National health communication surveillance systems / Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, Wen-ying Sylvia Chou, Lila J. Finney, & Ellen Burke Beckjord -- Cultural beacons in health communication : leveraging overlooked indicators and grassroots wisdoms / Laurel J. Felt, Lucía Durá & Arvind Singhal -- Evaluating health communication interventions / Gary L. Kreps.
650		0	_aCommunication in medicine.
650		0	_aHealth promotion.
650		0	_aInternational cooperation.
650		0	_aWorld health.
650	1	2	_aHealth Communication _xmethods.
650	2	2	_aHealth Promotion _xmethods.
650	2	2	_aInternational Cooperation.
650	2	2	_aWorld Health.
700	1		_aKim, Do kyun, _eeditor of compilation.
700	1		_aSinghal, Arvind, _d1962- _eeditor of compilation.
700	1		_aKreps, Gary L., _eeditor of compilation.
830		0	_aHealth communication (New York, N.Y.) ; _vv. 5.
942			_2lcc _cBK _hRA 418 _i.S87 _m2014