000			01340nam a22002897a 4500
999			_c28139 _d28139
001			18400858
003			PACU
005			20211118154355.0
008			160310b xxu||||| |||| 00| 0 eng d
020			_a9781138901025
020			_z9781315700335 (ebk)
040			_cPACU _aPACU _beng
050	0	0	_aP 96.M34 _bH65 2016
100	1		_aHollifield, C. Ann, _eauthor.
245	1	0	_aMedia management : _ba casebook approach / _cC. Ann Hollifield... [et al.].
250			_aFifth edition.
260			_aNew York : _bRoutledge, _c2016.
300			_axxi, 416 pages ; _c24 cm.
490	0		_aRoutledge communication series
504			_aIncludes bibliographical references (pages 377-397) and indexes.
505	0		_aIntroduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
650		0	_aMass media _xManagement _vCase studies.
700	1		_aWicks, Jan LeBlanc, _eauthor.
700	1		_aSylvie, George, _eauthor.
700	1		_aLowrey, Wilson, _eauthor.
942			_2lcc _cBK _hP 96 .M34 _iH65 _m2016