000			01538nam a22002417a 4500
999			_c28136 _d28136
001			18807678
003			PACU
005			20211118153908.0
008			160310b xxu||||| |||| 00| 0 eng d
040			_cPACU _aPACU _beng
050	0	0	_aP 91.3 _b.B385 2016
100	1		_aBerger, Arthur Asa,
245	1	0	_aMedia and communication research methods : _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger, San Francisco State University.
250			_aFourth Edition.
260			_aNew York : _bSAGE Publications, _c2016.
300			_c23cm _axvii, 415 p.
500			_aRevised edition of the author's Media and communication research methods, 2014.
504			_aIncludes bibliographical references and index.
505	0		_aPreface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
942			_2lcc _cBK