000 | 03698cam a2200265 i 4500 | ||
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001 | 17490170 | ||
005 | 20160309102035.0 | ||
008 | 121011s2013 nyuab b 001 0 eng | ||
010 | _a | ||
020 | _a9780415630900 (pbk.) | ||
020 | _a9780415630894 (hbk.) | ||
020 | _z9780203079256 (ebook) | ||
040 |
_aPACU _beng _cPACU |
||
050 | 0 | 0 |
_aHD 59 _b.P7843 2013 |
100 | _a. | ||
245 | 0 | 0 |
_aPublic relations and communication management : _bcurrent trends and emerging topics / _cedited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim. |
300 |
_axxxix, 389 pages : _billustrations, maps ; _c23 cm |
||
504 | _aIncludes bibliographical reference and indexes. | ||
505 | 0 | _aIntroduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic -- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti -- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass -- The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg -- The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari -- The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams -- The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu. | |
650 | 0 |
_aPublic relations. _9498 |
|
700 | 1 | _aSriramesh, Krishnamurthy. | |
700 | 1 |
_aZerfass, Ansgar, _d1965- |
|
700 | 1 | _aKim, Jeong-Nam. | |
942 |
_2lcc _cBK _hHD 59 _i.P7843 _m2013 |
||
999 |
_c28113 _d28113 |