| 000 | 00974cam a22003138a 4500 | ||
|---|---|---|---|
| 001 | 13936470 | ||
| 003 | PACU | ||
| 005 | 20140804084457.0 | ||
| 008 | 050420s2005 nyu b 001 0 eng | ||
| 010 | _a 2005048672 | ||
| 020 | _a0273687727 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.123 _b.F55 2005 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aFill, Chris. _92662 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPearson Education LTD, _c2005. |
||
| 263 | _a0508 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _9221 |
|
| 650 | 0 |
_aMarketing channels. _9238 |
|
| 650 | 0 |
_aSales promotion. _92663 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c26823 _d26823 |
||