| 000 | 00771nam a2200229Ia 4500 | ||
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| 003 | PACU | ||
| 005 | 20140715093816.0 | ||
| 008 | 130524s9999 xx 000 0 und d | ||
| 040 |
_aPACU _beng _cPACU |
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| 050 |
_aHF5415.13 _b.H65 2010 |
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| 100 |
_aHollensen, Svend _91845 |
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| 245 |
_aMarketing Planning _bA global Perspective _cSvend Hollensen. |
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| 250 | _a2nd edition | ||
| 260 |
_bMcGraw-Hill _cc2010 _aLondon |
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| 300 |
_axxiii, 430 p.; _bill. _c25 cm |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xplanning _91846 |
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| 650 |
_amarketing _xstrategy _91847 |
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| 650 |
_aMarketing _ximplementation _91848 |
||
| 856 |
_3Publisher description _uwww.mcgraw-hill.co.uk |
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| 942 |
_2lcc _c3DSL _hHF5415.13 _i.H65 _m2010 |
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| 999 |
_c25669 _d25669 |
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