Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: Harlow, England ; New York : Pearson, 2023Edition: Ninth editionDescription: xxvii, 860p. : ill. ; 27cmContent type: - text
- unmediated
- volume
- 9781292402727
- 650.072 23/eng/20221107
- HD30.4 .S28 2023
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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General books
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PAC UNIVERSITY General Stacks | HD30.4 .S28 2023 (Browse shelf(Opens below)) | C.1 | Available | 27442 | |||
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General books
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PAC UNIVERSITY General Stacks | HD30.4 .S28 2023 (Browse shelf(Opens below)) | C.2 | Available | 27443 | |||
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General books
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PAC UNIVERSITY General Stacks | HD30.4 .S28 2023 (Browse shelf(Opens below)) | C.3 | Available | 27444 |
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.