Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.
Material type:
TextPublication details: New York : American Management Association, c2004.Description: ix, 240 p. ; 23 cmISBN: - 0814472583
- BF 637.P4 M67 2004
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.14 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.15 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.17 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.18 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.19 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.20 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.21 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.22 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.23 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.24 | Available | ||||
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PAC UNIVERSITY KNDL | BF 637.P4 M67 2004 (Browse shelf(Opens below)) | C.25 | Available |
Includes bibliographical references (p. 221-232) and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.