Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

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Material type: Text

TextPublication details: Boston, Massachusetts : Harvard Business Review Press, 2015Edition: Expanded editionDescription: xxviii, 287 p. ill. 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	HF 5415.153 .K53 2015 (Browse shelf(Opens below))	Available		23254

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Includes bibliographical references and index.