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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, c2023.Edition: 6th edDescription: xxvi, 358 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781071846650 (pbk.)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .A758 2023
Online resources:
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
General books General books PAC UNIVERSITY General Stacks Non-fiction HF5823 .A758 2023 (Browse shelf(Opens below)) C.1 Available 28107
General books General books PAC UNIVERSITY General Stacks Non-fiction HF5823 .A758 2023 (Browse shelf(Opens below)) C.2 Available 28108
General books General books PAC UNIVERSITY General Stacks Non-fiction HF5823 .A758 2023 (Browse shelf(Opens below)) C.3 Available 28109
Total holds: 0

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.


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