Managing public relations and brand image through social media / Anurag Singh, Banaras Hindu University, India, Punita Duhan, Meera Bai Institute of Technology, India.

Includes bibliographical references (pages 296-343) and index.

Foreword -- Preface -- Acknowledgment -- Pr, publicity and reputation management through social media -- How U.S. public relations practitioners perceive social media platforms? a media richness perspective / Ana Isabel Gonzalez Michel, Albertus Magnus College, U.S.A., Thomas E. Ruggiero, THE UNIVERSITY OF TEXAS AT EL PASO, U.S.A., KENNETH C. C. YANG, THE UNIVERSITY OF TEXAS AT EL PASO, U.S.A -- Managing negative publicity on social media: getting back on track / Himadri Barman, Dibrugarh University, Dibrugarh, Assam, India -- Managing corporate reputation through social media / Asha Kaul, Indian Institute of Management, Ahmedabad, Gujarat, India, Avani Desai, NR Institute of Business Administration, GLS University, Gujarat, India -- Concept and importance of online reputation management / Vinod Kumar Singh, Gurukul Kangri University, Haridwar, Uttarakhand, India, Naman Sharma, Amity University, Noida, Uttar Pradesh, India -- Role of social media in brand management -- Role of social media in brand promotion : an international marketing perspective / Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Bangkok, Thailand -- Country brand management : assessing the role of social media in creating the image of marca España (spain brand) / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Neus Soler-Labajos, Open University of Catalonia, Spain -- Role of consumer engagement and swarm intelligence in management of a brand at social media / Rajshree Singh, Amity University, Noida, Uttar Pradesh, India -- Customer relationship management and social media -- Social CRM : the role of social media in managing customer relations / Neus Soler Labajos, Open University of Catalonia, Spain, Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain -- Company-customer interaction via social media : contributions to the marketing mix? / Manel HAMOUDA, University of Gabès/ISGG, Tunisia -- Assortment of impacts of social media adoption -- Virtual atmosphere, emotions, attitudes and real use : when "love is in the air" in a virtual community / António C. Moreira, University of Aveiro, Portugal, Mariana Mira Ferreira, University of Aveiro, Portugal, Pedro Macedo, University of Aveiro, Portugal -- Antecedents and consequences of adopting social networking technologies for knowledge sharing in small firms : adopting social networking technologies for knowledge sharing / Pedro Soto-Acosta, University of Murcia, Spain, Simona Popa, University of Murcia, Spain -- We need to look cute! but is it really effective? the adoption of social media by a Japanese CVS / Caroline S.L. Tan, The University of Tsukuba, Tokyo, Japan -- Social media and business : in search of missing links / Saurabh Gupta, Banaras Hindu University, Varanasi, India, Anurag Singh, Banaras Hindu University, Varanasi, India, Punita Duhan, Meera Bai Institute of Technology, Delhi, India -- Emerging trends in digital marketing -- E : wom marketing in hospitality industry / Saurabh Kumar Dixit, North Eastern Hill University, Shillong, Meghalaya, India -- Interplay of attitude, satisfaction and purchase intentions : a study of indian youth in online shopping / R. K. Malik, Banaras Hindu University, Varanasi, India, Priyanka, Banaras Hindu University, Varanasi, India, S. K. Dubey, Banaras Hindu University, Varanasi, India -- Compilation of references -- About the contributors -- Index.

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation"-- Provided by publisher.