Strategic marketing / David W. Cravens, Nigel F. Piercy.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General books	PAC UNIVERSITY General Stacks	HF 5415.135 .C72 2009 (Browse shelf(Opens below))	Available		22999

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Includes bibliographical references and indexes.