Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo.
Material type:
TextPublication details: New York : Routledge, Taylor & Francis Group, 2017.Description: 1 online resourceContent type: - text
- unmediated
- volume
- 9781138916043 (hardback)
- 9781138916050 (pbk.)
- HM1221 .A483 2017
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book on Ebsco Host
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PAC UNIVERSITY Ebsco Database | E-book on Ebscohost (Browse shelf(Opens below)) | more online | Available |
Includes index.
Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.