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	1.	How customers think : Essential insights into the mind of the market / Gerald Zaltman by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business School Press, 2003 Availability: Items available for loan: VALLEY ROAD (1)Call number: VRC HF 5415.32 .Z35 2003. Place hold Log in to add tags Add to cart (remove)
	2.	Decoded : the science behind why we buy / Phil Barden. by Barden, Phil, 1959- [author.] Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2023 Availability: Items available for loan: PAC UNIVERSITY (3)Call number: HF5415.32 .B37 2023, ... Place hold Log in to add tags Add to cart (remove)

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