How customers think : Essential insights into the mind of the market / Gerald Zaltman

By:

Material type: Text

TextPublication details: Boston, Massachusetts : Harvard Business School Press, 2003.Description: xxii , 323 p. : ill. ; 24 cmISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
General books	VALLEY ROAD General Stacks	VRC HF 5415.32 .Z35 2003 (Browse shelf(Opens below))	C.1	Available		20435

Total holds: 0

Includes bibliographical references (p. 291-310) and index.