Image from OpenLibrary

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

By: Contributor(s): Material type: TextTextPublication details: New Delhi, India : Dorling Kindersley (India) Pvt. Ltd., 2011.Edition: 12th edDescription: xi , 708 p. : ill. ; 28 cmISBN:
  • 9780136107064
  • 978-81-317-5531-0
Subject(s): LOC classification:
  • HF 5415.135 .K47 2010
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General books General books VALLEY ROAD General Stacks VRC HF 5415.135 .K47 2010 (Browse shelf(Opens below)) C.1 Available 20450
Total holds: 0

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.


Richard Ondeng' Library |56875-00200,Nairobi | Kenya
Tel: +254-20-2013146 / 2076894 | Mobile: 0721-932050, 0734-400694
Email: enquiries@pacuniversity.ac.ke| Website: www.pacuniversity.ac.ke
Powered by PAC University ICT Department