The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

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Material type: Text

TextSeries: AVA academiaPublication details: Lausanne : AVA Pub. SA ; London : Thames & Hudson, [distributor], c2011.Edition: 2nd edDescription: 183 p. : ill. (chiefly col.) ; 23 cmISBN:

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Contents:

The media options -- Campaign planning and strategy -- The creative concept -- The future of advertising.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General books	PAC UNIVERSITY General Stacks	HF 5823 .B86 2011 C.1 (Browse shelf(Opens below))	C.1	Available	24358
General books	PAC UNIVERSITY General Stacks	HF 5823 .B86 2011 C.2 (Browse shelf(Opens below))	C.2	Available	24359
General books	PAC UNIVERSITY General Stacks	HF 5823 .B86 2011 C.3 (Browse shelf(Opens below))	C.3	Available	24360

Total holds: 0

"An AVA book"--T.p. verso.

Text on inside covers.

Includes bibliographical references and index.

The media options -- Campaign planning and strategy -- The creative concept -- The future of advertising.