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1.
Marketing communications : brands, experiences and participation / Chris Fill, University of Plymouth. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF5415.123.F55 2013.

2.
The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too!) / Matthew W. Ragas and Bolivar J. Bueno by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, 2002
Availability: Items available for loan: VALLEY ROAD (1)Call number: VRC HD 69 .B7 R34 2002.

3.
Small medium enterprises today.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Nairobi : Liason Media
Other title:
  • Enterprises today
Availability: Items available for reference: PAC UNIVERSITY: Not For Loan (1)Call number: HD2346.K4 S616 2015.

4.
Branding in the age of Social Media / Douglas Holt Series: ; Vol. 94 No. 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA. Harvard Business School Publishing Corporation c.2016
Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: PER HF 5415.1265 .H37 2016.

5.
What really keeps CEOs awake at night? / Brand building, executive pay and managing millennials -for starters. Harvard Business Review
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston. MA. Harvard Business School Publishing Corporation 2016
Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: HF 5415.1265.H37 2016.

6.
How to really learn from failure : Julian Birkinshaw, Martine Haas.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, C2016
Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: PER HF5287 .B57H37 2016.

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8.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2016
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: Ebook on Ebscohost.

9.
Managing public relations and brand image through social media / Anurag Singh, Banaras Hindu University, India, Punita Duhan, Meera Bai Institute of Technology, India. by Series: A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey : Business Science Reference, An Imprint of IGI Global, 2016
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: Ebook on Ebscohost.

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