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1.
Services marketing : People, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2011
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.13 .L684 2011 C.3. VALLEY ROAD (2)Call number: VRC HF 5415.13 .L684 2011, ...

2.
Service leadership : leading with competence, character and care in the service economy / A. Reza Hoshmand and Po Chung. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, 2021
Availability: Items available for loan: PAC UNIVERSITY (2)Call number: HD9980.5 .H667 2021, ...

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