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1.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Dorling Kindersley (India) Pvt. Ltd., 2011
Availability: Items available for loan: VALLEY ROAD (1)Call number: VRC HF 5415.135 .K47 2010.

2.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.135 .C72 2009.

3.
Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. by
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2014
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 1416 .K44 2014.

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