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21.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.13 .K64 2003.

22.
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: Z283 .S88 2013. VALLEY ROAD (1)Call number: VRC Z 283 .S88 2013.

23.
Out of the box marketing how to build a super-profitable business / David Abingdon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thorogood Publishing, c2005
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF5415.13 .A25 2005.

24.
The manager's guide to competitive marketing strategies, third edition [electronic resource] / Norton Paley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thorogood, c2006
Other title:
  • Competitive marketing strategies
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF5415.13 .P32 2006.

25.
Gurus on marketing [electronic resource] / Sultan Kermally. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thorogood, c2003
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF5415 .K47 2003.

26.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.135 .C72 2009.

27.
Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arnow Brill. by
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2014
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 1416 .K44 2014.

28.
What does your customer really want: How to figure it out / Eric Almquist, John Senior, Nicolas Bloch Series: ; Vol. 94 No.9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA. Harvard Business School Publishing Corporation c2016
Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: PER HF 5415.3 .H37 2016.

29.
Branding in the age of Social Media / Douglas Holt Series: ; Vol. 94 No. 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA. Harvard Business School Publishing Corporation c.2016
Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: PER HF 5415.1265 .H37 2016.

30.
A preface to marketing management / J. Paul Peter, James H. Donnelly. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: PAC UNIVERSITY (3)Call number: HF 5415.13 .P388 2013 C.1, ... VALLEY ROAD (2)Call number: VRC HF 5415.13 .P388 2013 C.4, ...

31.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, 2011
Availability: Items available for loan: PAC UNIVERSITY (3)Call number: HF 5415.13 .P388 2011 C.1, ... VALLEY ROAD (2)Call number: VRC HF 5415.13 .P388 2011 C.4, ... Not available: VALLEY ROAD: In transit (1).

32.
A preface to marketing management / J. Paul Peter, University of Wisconsin-Madison, James H. Donnelly, Jr., Gatton College of Business and Economics, University of Kentucky. by
Edition: Fourteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, 2015
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.13 .P388 2015 .

33.
Marketing management: integrated perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Kenya Literature Bureau 2017
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.13 .O39 2017.

34.
Marketing management: a South Asian perspective Philip Kotler ... [et al.]. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Dorling Kindersley 2013
Availability: Items available for loan: PAC UNIVERSITY (1)Call number: HF 5415.13 .M3 2013.

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