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	1.	No cover image available How to really learn from failure : Julian Birkinshaw, Martine Haas. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, C2016 Availability: Items available for reference: PAC UNIVERSITY: Not for loan (1)Call number: PER HF5287 .B57H37 2016. Log in to add tags Add to cart (remove)
	2.	Managing public relations and brand image through social media / Anurag Singh, Banaras Hindu University, India, Punita Duhan, Meera Bai Institute of Technology, India. by Singh, Anurag, 1974- [editor.] Duhan, Punita, 1973- [editor.] Series: A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey : Business Science Reference, An Imprint of IGI Global, 2016 Availability: Items available for loan: PAC UNIVERSITY (1)Call number: Ebook on Ebscohost. Place hold Log in to add tags Add to cart (remove)
	3.	Strategic uses of social media for improved customer retention / Wafaa Al-Rabayah, Independent Researcher, Jordan, Rawan Khasawneh, Jordan University of Science and Technology, Jordan, Rasha Abu-Shamaa, Yarmouk University, Jordan, Izzat Alsmadi, Boise State University, USA [editors]. by Al-Rabayah, Wafaa, 1985- [editor.] Khasawneh, Rawan, 1989- [editor.] Abu-Shamaa, Rasha, 1982- [editor.] Series: Advances in marketing, customer relationship management, and e-services Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey : Business Science Reference, 2017 Availability: Items available for loan: PAC UNIVERSITY (1)Call number: E-book on Ebsco Host. Place hold Log in to add tags Add to cart (remove)
	4.	Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow. by Altstiel, Tom Grow, Jean Altstiel, Tom. Advertising strategy Augustine, Dan Jenkins, Joanna L Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2023 Online resources: Table of contents only Publisher description Contributor biographical information Availability: Items available for loan: PAC UNIVERSITY (3)Call number: HF5823 .A758 2023, ... Place hold Log in to add tags Add to cart (remove)

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