TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: a South Asian perspective
SN  - 9788131767160
AV  - HF 5415.13 .M3 2013
PY  - 2013///
CY  - India
PB  - Dorling Kindersley
KW  - Marketing
KW  - Management
N1  - Includes endnotes
ER  -