TY  - BOOK
AU  - Njuguna,Evelyne
AU  - Mugambi,Purity
TI  - Factors that determine choice of products market for businesses in the informal sector in Kenya
T2  - KIPPRA discussion paper
AV  - HF5415.127 .N58 2019
PY  - 2019///
CY  - Nairobi, Kenya
PB  - Kenya Institute for Public Policy Research and Analysis
KW  - Target marketing
KW  - Kenya
KW  - Small business marketing
N1  - Includes bibliographical references (pages 39-42)
ER  -