TY  - BOOK
AU  - Bourne,Clea
TI  - Trust, power and public relations in financial markets
SN  - 9780415719216 (hardback)
AV  - HG 173 .B68 2017
PY  - 2017///
CY  - London, New York, NY
PB  - Routledge, Taylor & Francis Group
KW  - Finance
KW  - Public relations
KW  - Trust
N1  - PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role
ER  -