TY  - BOOK
AU  - Miller,Barbara Manning
TI  - Marketplace advocacy campaigns: generating public support for business and industry 
SN  - 9781604977899
AV  - HD59.3 .M55 2012
PY  - 2012///
CY  - Amherst, New York
PB  - Cambria Press
KW  - Advocacy advertising
KW  - Business
KW  - Public opinion
KW  - Industrial promotion
KW  - Public relations
N1  - Includes bibliographical references (pages 141-159) and index; Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions
ER  -