TY  - BOOK
TI  - Branding in the age of Social Media
AV  - PER HF 5415.1265 .H37 2016
PY  - 2016///
CY  - Boston, MA.
PB  - Harvard Business School Publishing Corporation
KW  - Branding
KW  - Internet marketing
KW  - Social  media
KW  - Marketing management
KW  - Customer relations
KW  - Charisma-business
KW  - Strategic leadership - case study
KW  - Start-ups
KW  - Strategy and entrepreneurship
KW  - Entrepreneurship
KW  - Organizational growth
KW  - Innovations
KW  - Organizational culture
KW  - Organizational learning
KW  - Employment law
KW  - Digital technology
KW  - Information systems
ER  -