TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9781259921490(alk. paper)
AV  - P 90 .B284 2015
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - PREFACE -- LAYING THE GROUNDWORK -- MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES -- STRATEGIC COMMUNICATION INDUSTRIES -- MASS-MEDIATED CULTURE IN THE INFORMATION AGE."
ER  -