TY  - BOOK
AU  - Wootton,Simon
AU  - Horne,Terry
AU  - Wootton,Simon
TI  - Strategic thinking: a nine step approach to strategy and leadership for managers and marketers 
SN  - 9780749460778
AV  - HD 30.28 .W665 2010
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page Limited
KW  - Strategic planning
N1  - Includes bibliographical references and index; Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html
ER  -