Strategic management : a competitive advantage approach - David, Fred R.; David, Forest R.
Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.
Includes bibliographical references and indexes.
Keywords: Strategic planning; Strategic planning -- Case studies