TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 97800071318389
AV  - HF5821 .B62 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill, 
KW  - Advertising
ER  -