TY  - BOOK
AU  - Breakenridge,Deirdre
TI  - PR 2.0: new media, new tools, new audiences 
SN  - 0321510070 (hardback : alk. paper)
AV  - HD 59 .B743 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Public relations
KW  - Mass media and business
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0804/2007049788.html
ER  -