TY  - BOOK
AU  - Boyle,Michael P.
AU  - Schmierbach,Mike
TI  - Applied communication research methods: getting started as a researcher 
SN  - 9780765642332
AV  - P91.3 .B69 2015
KW  - Communication
KW  - Research
KW  - Methodology
KW  - fast
N1  - Includes bibliographical references and index; Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics
ER  -