Applied communication research methods : getting started as a researcher - Boyle, Michael P., 1975-; Schmierbach, Mike, 1976-
Basic principles of research and a guide to using the book -- Basic concepts of research -- Theory and reading scholarly research -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Qualitative data analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics.
Includes bibliographical references and index.
Keywords: Communication -- Research; Communication -- Methodology; Communication -- Methodology; Communication -- Research