TY  - BOOK
AU  - Smith,Ronald D.
TI  - Strategic planning for public relations
SN  - 9780415506762 (pbk.)
AV  - HM1221 .S77 2013
PY  - 2013///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Public relations
KW  - Strategic planning
N1  - Includes bibliographical references (p. [495]-505) and index
ER  -