TY  - BOOK
AU  - Hollifield,C.Ann
AU  - Wicks,Jan LeBlanc
AU  - Sylvie,George
AU  - Lowrey,Wilson
TI  - Media management: a casebook approach 
T2  - Routledge communication series
SN  - 9781138901025 
AV  - P 96.M34 H65 2016
PY  - 2016///
CY  - New York
PB  - Routledge, 
KW  - Mass media
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (pages 377-397) and indexes; Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment
ER  -