TY  - BOOK
AU  - Eder,Mari K.
TI  - Leading the narrative: the case for strategic communication 
SN  - 9781612510477 (hardcover : alk. paper)
AV  - P 96.A752 E34 2011
PY  - 2011///
CY  - Annapolis, Md.
PB  - Naval Institute Press
KW  - United States
KW  - Armed Forces
KW  - Public relations
KW  - Armed Forces and mass media
KW  - Communication policy
N1  - Includes bibliographical references and index; Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
ER  -