TY - BOOK AU - McAnany,Emile G. TI - Saving the world: a brief history of communication for development and social change T2 - The history of communication SN - 9780252036774 (hbk. : alk. paper) AV - HD 76 .M39 2012 PY - 2012/// CY - Urbana PB - University of Illinois Press KW - Communication in economic development KW - History KW - Communication in rural development KW - Communication in social action KW - Mass media KW - Social aspects N1 - Includes bibliographical references (p. [157-168]) and index; Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts ER -